Ford Trucks x Kai Lenny
Kai Lenny surfs waves higher than skyscrapers. And he needs his Ford trucks to do it.
His Super Duty tows the retired Coast Guard boat for training. His Raptor tows the jet skis. And his brother’s Ranger gets them to even the wildest of surf spots.
We showed how he uses his trucks to break records in his sport, and how he breaks stereotypes of what strength looks like just by doing what he loves.
We partnered with KT Surfboards to design a line of boards inspired by the trim levels of the 2023 Super Duty. We donated these boards to the Paia Youth and Cultural Center with Kai as part of his ongoing work to provide supplies for kids who are learning to surf on Maui.
Director: sportscar (Lucy Sandler)
Editors: Matt Burke, Matt Schaff (director’s cut)
Color: Tom Poole
Photographer: sportscar (Ariel Fisher)
Creative Directors: Eric Helin, Stuart Jennings
Creative: Jen Hubbard, Laura Bailey
Producers: Sam Pasquesi, Connor Dean