#BringHomeTheBud x Leo Messi

In 2022, Qatar banned the sale of alcohol one week before the World Cup. But Budweiser didn’t want the millions of beers they had shipped to the stadium to go to waste. So they pledged every last bottle to the winning country for free. Leo Messi and Argentina held a celebration for the history books.

Cut to 2023. The Women’s World Cup is coming to Australia. You can most definitely drink in Australia. But Bud still wants to celebrate the next champion.

We worked with Messi to pass the torch (and a million free beers) to the next winning country, bringing more eyes to women’s sports and building on the spirit of celebration.