Ford Mustang x Sydney Sweeney
Ever wanted to see the video American Eagle ripped off with a creepy offensive twist? Look no further!
In the second year of our partnership with unexpected Ford driver Sydney Sweeney, we focused on her other Ford vehicle – a baby blue 1964 Mustang. We partnered with Sydney to create a brand new, one-of-a-kind 2025 Ford Mustang GT inspired by her vintage one and give it away to a lucky winner. All participants had to do was tell us their story of how they’ve defied the odds in their life for a chance to win.
Featured on Architectural Digest, Cosmopolitan, WWD, Pop Sugar, Hypebeast, Hypedrive, Hypebae, Yahoo, Men’s Journal, Media Post, Maxim, DailyMail, StupidDope, Creative Review, Muse by Clio, Adweek, VanityTeen, CarBuzz, Road & Track, TMZ, Robb Report, Daily Mail, A Girl’s Guide to Cars, and even the Mustang subreddit.
After millions of views and tens of thousands of entries, the car went to an inspiring young woman, and the whole process restored my faith in advertising (briefly).
Syd’s Garage
Sydney’s currently restoring her vintage Mustang, so we captured parts of the process in a content series called Syd’s Garage. These videos were designed to connect with people who might not otherwise be exposed to the world of car restoration, defying expectations around what it looks like to be interested in cars.
And, of course, we created a second wave of workwear in partnership with Dickie’s, modeled by real female mechanics in a look book that doubled as an automotive handbook, put into print and on Instagram stories for anyone to reference at any time on Ford’s page.
Project Britney Giveaway
Director: Ramez (Mezzy) Silyan
Editors: Matt Burke, Spencer Cohen
Color: Kaitlyn Battistelli
Sound: Julienne Guffain
Music: Beta Petrol
CD: Eric Helin, Stuart Jennings
Creative: Jen Hubbard, Laura Bailey
Producer: Connor Dean
Dickies/Syd’s Garage
Design: Malithi Gunawardena, Henry Jinings
Photographer: Alexis Gross
Videographer: Alex Kramer